Today Whyte & Mackay announced an exciting new partnership that will aim to raise awareness and funds for the Everyman male cancer campaign throughout the upcoming 2010 Whyte & Mackay Premier League Darts tour.

A range of themed t-shirts have been launched that will be sold at every leg of the tour that starts on Thursday 11th February at The O2 arena in London and will visit 15 of the biggest arenas in the UK.

With the event selling out arenas usually reserved for the biggest bands in the music industry the top players in the Professional Darts Corporation (PDC) have put their own spin on classic music album covers for the t-shirt designs proving that darts really is the new Rock n' Roll!

Underlining that he was 'Born in the P.D.C.' Phil 'The Power' Taylor has re-created the iconic Bruce Springsteen 'Born in the USA' album cover and the top 6 players selected for the tour have followed in Madness' footsteps to simulate the iconic 'One Step Beyond' pose.

Darts fans are also encouraged to 'Choose Darts' rather than Wham's 'Choose Life' whilst Raymond van Barneveld gives his interpretation of the popular 80's Frankie Goes to Hollywood phrase with his very own 'Barney Says Relax' t-shirts.

Proceeds from t-shirt sales, which are also available via www.sevenstardarts.co.uk, will go to the Everyman Campaign.